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Friends Asking Friends
HFA
Viral Marketing Membership Campaign
Theme: I am
a Humanist. Are you?
Goal:
Recruit new people to movement through viral marketing, friends
asking friends, and other word of mouth techniques.
Why:
Friends asking friends is a powerful tool for growing our movement
and is the most effective way to get more people involved. Many
people are Humanists; they just haven’t been introduced to it
before. If just 10 people ask 10 of their friends to join our
mailing list, we will have 100 new people on our list. This is
easy, fun and a great way to help promote the philosophy.
Incentives:
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Free t-shirt
to individuals who recruit 10 new people to our mailing list and
5 become new paid members
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Free CD
(Books of Wisdom) for 25 new recruits and 10 paid members
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$25 Gift
Certificate for Barnes and Noble for 50 new recruits and 25 paid
members
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Tools
Available: To help with your outreach efforts, HFA has
developed, t-shirts, brochures, bookmarks and can even help you
set up your own website to advertise the fact that you are a
Humanist, and ask your friend, if they are too.
Contact HFA at
ED@floridahumanist.org
for more information and she
will send you a getting started package that includes membership
sign up forms, brochures, etc along with a reporting sheet so we can
help track your work let you know when your friends have joined and
so that we can give you credit for the humanists you recruit.
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